Jennifer Tam

Ms. Jennifer Tam has spent over a decade driving growth within her family business. She currently serves as Director at Chicks—a premium Hong Kong innerwear brand founded in 1953 with a rich 73-year heritage—where she leads market expansion and brand management. Driven to return to the family business after working as a brand strategist, she was inspired by Chicks’ core ethos: "The best for the family." Beyond spanning generations of local memories, Chicks has actively given back to the community for over two decades, earning the Caring Company Award in Hong Kong for 20 consecutive years. Partnering with beneficiaries such as Helping Hands, the YMCA, and the HKFWS, the brand champions sustainability through its "Material is King" philosophy—sourcing eco-friendly fabrics for its core undergarment collections so customers support both society and the planet with every purchase. As a fourth-generation steward of the brand, Ms. Tam honours its legacy while optimizing supply chain operations, elevating customer experiences, and aiming to increase family happiness through love and care. She is equally dedicated to social causes, actively volunteering for youth initiatives and her board position at an NGO kindergarten, rooted in her belief that positive early intervention is crucial for a child's growth. Ultimately, Chicks is not just any brand—it is a brand filled with cherished memories across generations of families, weaving deep human connections with every garment.

Ms. Jennifer Tam（譚天逸女士）在家族企業中累積了逾十年的深厚經驗。她現任香港知名高級內衣品牌「雞仔嘜」（Chicks）的總監，主導市場的拓展與品牌管理。雞仔嘜始創於1953年，擁有傳承73年的豐富底蘊。在曾任職品牌策劃人之後，譚女士毅然決定重返家族事業，正因為她深被雞仔嘜的核心理念——「最好的·給家人」所感召。 除了承載幾代香港人的共同記憶，雞仔嘜在過去二十多年間亦持續回饋社會，並連續20年榮獲香港「商界展關懷」標誌。品牌的受惠機構包括伸手幫助協會, YMCA 及香港家庭福會等。雞仔嘜始終恪守「布料至上」的品質承諾，其核心內衣系列均精選環保材質，讓顧客在每一次選購的同時，也能為社會福祉與地球環境貢獻力量。 身為品牌的第四代接班人，譚女士在傳承經典傳奇的同時，積極優化供應鏈網絡並提昇顧客的品牌體驗，致力於透過愛與關懷增加每個家庭的幸福指數。在商業管理之外，她也熱心投入公益與兒童關懷事業，目前擔任香港一家非營利幼兒園的董事；她堅信，良好的早期介入對兒童的健康成長至關重要。 歸根究底，雞仔嘜絕不僅僅是一個家傳戶曉的品牌，它凝聚著幾代家庭的珍貴回憶，用每一件貼心衣物，編織起人與人之間最真摯的紐帶。