Gavin Lum

Gavin Lum is the Head of Group Branding and Communications at TPC (Tsao Pao Chee), a purpose-led ecosystem committed to serving the well-being of life and creating wealth at the same time. He leads the development of TPC's brand strategy, narrative architecture, and cultural activation across its business units in logistics, learning, capital, and philanthropy — weaving soul, story, and system into one coherent brand experience. His achievements overt he past year involved translating and synthesizing the group's brand foundations: its corporate narrative, its brand system, and the platforms where the ecosystem meets the world with the planning and execution of the AT ONE IMPACT WEEK franchise across Singapore, Davos and others in planning.

Previously, Gavin built brands from both sides of the table. Agency-side, he worked at Wieden+Kennedy — the award-winning creative agency and storytelling powerhouse — where he learned that the strongest brand work comes from craft, courage, and cultural instinct. Client-side, he held senior leadership roles at global and regional brands including adidas, lululemon, and ANTA across China and Southeast Asia, working at the intersection of culture, commerce, and purpose. He also served as a lecturer at Temasek Polytechnic, where he guided the next generation of marketers and trailblazers. Gavin's philosophy blends strategic brand building with spiritual stewardship.

He believes branding is not just about visibility but resonance — creating inner and outer coherence through story, design, and presence. He is the creator of the GAVO framework (Gratitude, Amor Fati, Voice, One Step at a Time) and often applies this lens to both leadership and life.

He lives in Singapore and finds joy in running, teaching, writing, and helping others live and lead with meaning.