Cathie Guo

Cathie Guo is Head of Brand and Partnership, China at TPC (Tsao Pao Chee), a purpose-led ecosystem committed to serving the well-being of life and creating wealth at the same time. She leads brand strategy, identity, and positioning for the ecosystem in Greater China — including OCTAVE's brand and marketing — translating the group's worldview into culturally resonant expression, and building the partnerships that carry it into the region's cultural life.

A content expert, branding specialist, and creative director, Cathie has worked across Greater China, Singapore, Australia, and Europe. She graduated from Hong Kong Baptist University and the Chinese University of Hong Kong in International Journalism and Visual Culture Studies, and brings over 13 years of experience in project management, brand operations, and digital marketing across hospitality, financial services, automotive, beauty, and food & beverage. Her focus is lifestyle, healing, and wellness, and she integrates Chinese culture and wisdom into her work — giving her a rare read on how meaning travels across diverse audiences in Greater China.

Cathie approaches branding as a form of cultivation rather than persuasion. She believes a brand earns trust the way a person does — through coherence between what is said, what is made, and how it is lived — and she brings that same discipline to every campaign, space, and story she shapes.

Actively involved in charity for over a decade, Cathie has led youth art, sports, and medical projects. She is an internationally certified Yoga and Meditation instructor, and finds joy in practice, teaching, and the quiet work of helping others live well.