Cathie Guo

Cathie is a content expert, branding specialist, and creative director, with experience across Greater China, Singapore, Australia, and Europe. She is currently heading Brand and Marketing at OCTAVE, leading brand strategy, identity, and positioning in Greater China within the Well-being Economy ecosystem.

Graduated from Hong Kong Baptist University and the Chinese University of Hong Kong in International Journalism and Visual Culture Studies, she has over 13 years of experience in project management, brand operations and digital marketing across hospitality, financial services, automotive, beauty, and food & beverage. With a main focus on lifestyle, healing, and wellness, she integrates Chinese culture and wisdom into her work, bringing deep insights into diverse audiences across Greater China.

Actively involved in charity for over a decade, Cathie has led youth art, sports, and medical projects. She is also an internationally certified Yoga and Meditation instructor.