Journalism spent a century learning to earn trust, story by story. Why do today's leaders still treat trust as a slogan problem, not a craft to master?
In a world of fragmented information and competing narratives, the ability to tell — and trust — an accurate and compelling story has never mattered more. In this 90-minute session, Heba Kandil, Head of Media Initiatives at Thomson Reuters Foundation, draws on her background as a Reuters journalist to unpack the communication and storytelling techniques that journalists have honed as their craft for decades — techniques that purpose-driven leaders and organisations urgently need to adopt to create content that is both accurate and compelling – thus laying the foundations for impact and connection.
At the same time, audiences must learn to sharpen their own discernment, cutting through the noise to separate signal from spin. What's at stake is nothing less than our shared ability to trust, connect, and understand one another across an increasingly fragmented world. This session offers a roadmap with practical techniques for leaders and audiences alike to immediately apply in their work and rebuild the foundations of mutual understanding through the enduring power of journalism and storytelling.
