Xiaoli founded Guan Video in Shanghai, a multi-award-winning content network focused on intellectual analysis of China, world affairs, and contemporary society. Within five years, the platform grew to reach more than 200 million subscribers across social media, making it one of China’s most widely followed independent content networks. Her work has also included the creation of “China Now,” a nationally top-rated current affairs program broadcast on Dragon TV, which has aired more than 300 episodes. Recognized for her contribution to public education and youth engagement, Xiaoli was elected as a Committee Member of the 54th All-China Youth Federation. She also serves as a Senior Fellow at the China Institute of Fudan University, a leading Chinese think tank. In 2023, Xiaoli founded China Academy (HK) Ltd, an independent, self-funded platform designed to connect the world with Chinese thinkers, institutions, youths influencers and perspectives from within China. Its mission is to facilitate deeper understanding and exchange at a pivotal moment in global affairs. Today, China Academy reaches tens of millions of people worldwide through digital media, social platforms, television, events, and institutional collaborations. Xiaoli’s team also operates ChinaNotJustTravelc.com, offering themed, immersive journeys designed to help international visitors experience China beyond conventional tourism. In parallel, the team works as a long-term content and strategic advisory partner to Chinese government, academic, and media institutions.
潘小瓅于上海创办观视频工作室。作为屡获行业荣誉的内容网络,观视频聚焦中国议题、全球事务与当代社会,输出深度理性分析。成立仅五年,平台全社交媒体订阅总量突破 2 亿,跻身国内同赛道最具影响力的独立内容出品方。她是东方卫视王牌时事栏目《这就是中国》主创人员,节目累计播出超 300 集,是全国收视率最高的时事节目之一。 创办了China Academy (HK) Ltd。这一独立平台致力于联通全球受众与中国思想者、学术与青年领袖,传递来自中国本土的多元视角,在国际局势复杂多变的当下,推动更深层次的理解与对话。目前,China Academy依托数字媒体、社交网络、电视内容、线下活动及机构协作,触达全球数千万受众。 其团队同时运营项目 “行知中国”(ChinaNotJustTravel.com),推出沉浸式定制主题旅行服务,助力国际访客摆脱传统观光的局限,形成对真实中国的深度认知。此外,团队持续为中国政府部门、学术机构及媒体机构提供内容生产与战略咨询专业服务。