Will Li

Will Li is the Founder of ENZERA, an e-commerce brand incubated by a Chinese listed company. ENZERA focuses on soil conditioner and soil amendment products for Southeast Asian markets, supporting the transition toward more sustainable agriculture. Its products are designed to help smallholder farmers reduce carbon emissions by up to 20% globally. Before founding ENZERA, Will held a group-level Vice President role, overseeing overseas market development and corporate planning. He led the group’s global business across OEM and ODM manufacturing, as well as raw material trading — a model that reflects how many Chinese agricultural input companies have participated in globalisation over the past few decades: exporting products and technologies worldwide while remaining behind the brands of international clients. He also led the group’s planning for science-based targets under the SBTi framework. ENZERA represents a transformation initiative led by Will: turning the group’s mature production and supply chain capabilities into a proprietary, consumer-facing brand for the first time. The brand has already launched on major e-commerce platforms in Malaysia, with strong repeat purchase and word-of-mouth performance, and has begun market expansion into Singapore, Thailand, Indonesia, and Vietnam. Through ENZERA, Will aims to bring Chinese agricultural technology and supply chain capabilities closer to end users, while contributing to the sustainable transformation of agriculture in Southeast Asia.

李博雅是ENZERA的创始人，ENZERA是由中国一家上市公司孵化的电商品牌，专注为东南亚市场提供土壤调理类产品。其提供的产品在全世界范围内可以帮助小农户减少20%的碳排放。 在创立ENZERA之前，李博雅的身份是集团VP，长期分管海外市场业务与企划部，主导公司以OEM、ODM代工生产及原料贸易为主的全球化业务——这也是大多数中国农资企业过去几十年参与全球化的主要方式：产品和技术输出全球，但品牌始终留在客户身后。他主导了该集团的科学碳目标（SBTi）的规划。 ENZERA是李博雅主导的一次转型实践：把这套成熟的生产与供应链能力，第一次真正转化为一个面向终端消费者的自有品牌。目前ENZERA已在马来西亚市场主流电商渠道开始销售，产品复购和口碑表现良好，同时已启动在新加坡、泰国、印尼、越南的市场布局，助力于可持续农业的转型。