Simon Baldwin

Simon is the Senior Vice President (Asia Pacific) at SecondMuse, overseeing strategy, growth, client management, and program delivery across initiatives that strengthen circular and regenerative economic systems. His work spans across projects that reduce ocean plastic pollution and build nature-positive economies with multi-sectoral alliances across Asia. Previously, he led programs like The Incubation Network in South and Southeast Asia and the Ocean Plastic Pollution Accelerator in Indonesia. A systems architect, researcher, and entrepreneur, Simon develops solutions to complex social and environmental challenges, drawing on experience across private, government, NGO, and UN sectors in over a dozen countries. He lives in Singapore with his family.