Jessie Hoong

Jessie Hoong is Managing Director, Asia Pacific, at Novomind, where she leads regional strategy and the responsible adoption of enterprise AI across diverse markets. With a background spanning psychology, applied gerontology, customer experience and technology, she brings a distinctly human lens to digital transformation. Jessie is particularly interested in how AI can augment decision-making without diminishing empathy, agency or meaningful human connection. Her work explores the balance between operational efficiency and human wellbeing, and how organisations can deploy AI with intention, accountability and care. She believes the future of AI should not merely be intelligent, but deeply human-centred.