Fay Fay Choo

Fay is a sustainability and strategic sourcing expert from agricultural value chains in Asia with 29 years of expertise in strategic sourcing including suppliers, supply chain development and new origin development. In the last decade, she was focused on guiding, planning and implementing sustainable sourcing and working with cocoa smallholder farming families and communities in South East Asia. Fay is passionate about community building and championing for more equitable sourcing models that puts farming families at the center and building business solutions and models around this. As a systems thinker/doer, she believes that trust is the basis for any long term partnerships and has the ability to build uncommon collaboration for the common good.