Alastair Colin-Jones

Alastair Colin-Jones is Executive Director at Mutual Value Labs, where he leads purpose-led transformation projects for clients such as Mars, NatWest Group, Asahi, and JLL. With a decade of experience translating academic research into actionable insights for business, government, and non-profits, he specialises in applying the Economics of Mutuality to drive strategic impact. Previously, Alastair was Knowledge Manager at the Skoll Centre for Social Entrepreneurship at Oxford, and helped grow a psychology-led behaviour support social enterprise. He holds undergraduate and graduate degrees from the University of Oxford, is half British and half Singaporean, and lives in Geneva with his family.