If love is infrastructure, how must value, risk, power, and accountability shift so corporate commitments become credible and durable across landscapes?
The food system is one of the most direct daily interfaces between rural landscapes and the global economy. Every procurement decision sends a signal into agricultural landscapes about what is valued, protected, and reproduced over time. However, this signal remains invisible, fragmented, and structurally extractive in most supply chains: it rewards monoculture over diversity, short-term volume over long-term resilience, and lowest cost over ecological health and community wellbeing. This lab asks what it would mean to treat love as infrastructure in the design of regenerative value chains: not love as sentiment, but love made durable through governance, finance, science, safeguards, and accountability.
Particular attention will also be given to smallholder farmers and frontline producer organisations, who often bear the greatest risk while receiving the smallest share; to the urban-rural interface, where procurement decisions by cities, retailers, hospitals, universities, and government agencies can send powerful demand signals; and to the landscape-level science needed to distinguish credible regeneration from sustainability communications.
